{"id":47072,"date":"2019-09-19T16:39:51","date_gmt":"2019-09-19T14:39:51","guid":{"rendered":"https:\/\/www.orionstyle.com\/2023\/02\/ice-cream-goes-social-beautiful-to-look-at-and-good-to-eat\/"},"modified":"2023-02-24T17:03:51","modified_gmt":"2023-02-24T16:03:51","slug":"ice-cream-goes-social-beautiful-to-look-at-and-good-to-eat","status":"publish","type":"post","link":"https:\/\/www.orionstyle.com\/en\/2019\/09\/ice-cream-goes-social-beautiful-to-look-at-and-good-to-eat\/","title":{"rendered":"Ice cream goes social: beautiful to look at and good to eat"},"content":{"rendered":"

[vc_row css=”.vc_custom_1483358055794{padding-top: 60px !important;}”][vc_column][vc_column_text]Social networks have become one of the main promotion<\/strong> tools for the food sector<\/strong>.
\nThe power of sharing and the virality of social media allows each activity to make itself known, especially through
\nphoto.<\/p>\n

From the neighborhood pizzeria to the starred restaurant, from the cheesecake to the gourmet hamburger, the images<\/strong> of foods and dishes constantly fill the Facebook and Instagram feeds.
\nOne of the most used hashtags on social media is in fact #foodporn, with two hundred and eight million photos on Instagram. Any form of food that makes your mouth water just by the sight is #foodporn.<\/p>\n

Even for an gelateria<\/strong> the use of social networks and the visual approach become fundamental. To attract new customers or to strengthen the loyalty of the usual ones, the promotion of an artisanal ice cream parlor therefore passes through a photographic shot.<\/strong><\/p>\n

In this article we will see:<\/p>\n

\u25cf Why the use of social networks is important for an ice cream shop
\n\u25cf How an ice cream parlor can use social networks
\n\u25cf What an ice cream parlor can do to harness the power of social networks[\/vc_column_text][vc_empty_space][vc_empty_space][vc_column_text]<\/p>\n

Why the use of social networks is important for an ice cream shop<\/h3>\n

Social networks<\/strong> allow a gelateria<\/strong> to reach a wide range of users.<\/strong>
\nWe are Social 2019 data state that in Italy the thirty-five million<\/strong> active users of social media spend about two hours a day<\/strong> on the various platforms.<\/p>\n

One of the favorite activities of social users is sharing positive experiences<\/strong>. Eating an ice cream is a happy moment that you experience with family, friends, colleagues or with your sweetheart.
\nFor this reason, posting a photo of a nice ice cream on social profiles leverages the emotional involvement<\/strong> of both those who publish the image and those who view it.<\/p>\n

One of the pluses of social networks, in fact, is virality.<\/strong>
\nThanks to the use of the geo tag<\/em> and the right hashtag<\/em> it is possible to create a powerful word of mouth online.
\nIf a user posts a photo of a delicious ice cream tasted in a small artisan ice cream shop, both the user’s friends and people who search for hashtags such as #gelato or #gelatoartgianale will see that image. Each shot is a small billboard<\/strong>.
\nIn fact, user satisfaction and the photo generate a virtuous mechanism whereby the user’s friends or those who have viewed that content will feel the desire to go and try the same ice cream parlor when they are in that area.<\/p>\n

Beyond the user side, we need to consider the corporate side.
\nSocial networks are an interactive online showcase<\/strong> for an ice cream shop.
\nOn the Facebook page or on the Instagram profile of an ice cream parlor it is possible to show the assortment of flavours<\/strong> of your shop window, the environment of the ice cream shop with its furnishings<\/strong> and style, the human side of the business by introducing the staff<\/strong> who work there.
\nThe real potential of social networks as an advertising tool, however, is the possibility of creating advertising<\/strong> campaigns, i.e. real online advertising campaigns which, if well constructed and targeted, can lead to an increase in customers.[\/vc_column_text][vc_empty_space][vc_single_image image=”33256″ img_size=”large”][vc_empty_space][vc_column_text]<\/p>\n

How an ice cream parlor can use social networks<\/h3>\n

Instagram<\/strong> is the best social network to use to promote an ice cream shop.
\nIn fact, Instagram is the social channel par excellence dedicated to the visual impact<\/strong> with the sharing of professional and amateur photographic shots.
\nOn Instagram, the photo of a greedy cone<\/strong> or a delicious cup<\/strong> reaches the eyes and then the throat of the user directly and immediately.<\/p>\n

The most effective photos<\/strong> on this social network are:<\/p>\n

\u25cf Images taken in natural light, preferably during the day
\n\u25cf Photos in which the focus is on the ice cream which thus becomes the true protagonist of the shot
\n\u25cf Shots that have the most suggestive corners of the place as a background, to show what the philosophy and mood of the gelateria is<\/p>\n

However, the most important feature for a social shot is authenticity<\/strong>: if artificial photos are published in which the ice cream has a different color or texture than reality, the user could feel cheated by creating a counterproductive effect of bad publicity.<\/p>\n

Some Instagram tools help businesses promote themselves better. Creating the geo tag<\/em><\/strong> of the ice cream parlor allows users who take the photo to geolocate themselves on the social network and therefore show other users where they are.
\nAn intelligent use of the right hashtags<\/em><\/strong> both at sectoral and territorial level such as #gelato, #gelatoartigianale, #gelatoitaliano or the name of the city where the gelateria is located allows users who follow these trends to find photos of the activity.
\nAlso, reposting customer content generates online virality.<\/p>\n

Examples of the power of Instagram in promoting ice cream are pumpkin ice cream<\/strong> and black ice cream<\/strong>.
\nThe #pumpkinicecream is the protagonist of almost seventeen thousand posts on Instagram, the #blackicecream of more than fifty-two thousand photos.
\nSome beautiful shots have contributed to the success of these flavors, with photos that highlight the colors and the soft consistency of these ice creams.[\/vc_column_text][vc_empty_space][vc_empty_space][vc_single_image image=”30873″ alignment=”center” img_size=”large”][vc_empty_space][vc_empty_space][vc_column_text]<\/p>\n

What an ice cream parlor can do to exploit the power of social networks<\/h3>\n

For an ice cream shop, the visual impact<\/strong> is essential to make the most of social networks.
\nThe key to success therefore becomes the ice cream display case<\/strong>, visually more appealing and effective than a pozzetti ice cream counter.<\/p>\n

\u201cThe showcase determines how we sell and why we sell and remember that when we offer our products we never sell products but we sell ourselves\u201d
\n<\/em>These are the words of Maestro Iginio Massari during the Masterclass organized by Orion in collaboration with Citt\u00e0 del gusto Napoli – Gambero Rosso.<\/p>\n

The Master’s words are particularly indicated in relation to the use of social media.
\nA design gelato display case with flavors that strike for colors<\/strong> and softness<\/strong> can become the subject for a social photo to be published on Instagram.
\nThe quality<\/strong> of the type of work that is carried out in the ice cream parlor also emerges through a shot of the shop window. Or again, a new flavor<\/strong> can be photographed to be presented to followers in preview.<\/p>\n

With social networks, ice creams are eaten primarily with the eyes.
\nGelaterias that know how to take advantage of this powerful and innovative tool will have an edge in reaching customers and capturing their interest.[\/vc_column_text][vc_empty_space][vc_empty_space][vc_separator][vc_empty_space][vc_empty_space][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

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